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AI avatars: media potential and performance
AI avatars have become a significant trend in digital marketing, attracting significant attention in iGaming due to their media potential and wide reach. However, Jester indicates that their current impact on direct performance and primary depositors (FTDs) remains limited. The president of Jester, Vladimir, emphasized that high customer engagement alone does not guarantee business results. He stated: "The problem with AI avatars is that it's more about the media side than the direct performance side. If the avatar is created at a very high technical level, meaning it is indistinguishable from a real person, and its creative side is well developed - including its story and the message it conveys in its content - it will certainly attract a lot of attention. But this is still not enough to turn a viewer into a player online casinos for real money " The growth of AI avatars on social media platforms is also influenced by content quality and evolving platform policies, as evidenced by the recent ban of six Instagram accounts belonging to AI avatars that collectively had 800,000 followers and millions of views.
Trust and conversion challenges for iGaming brands
The limited potential of AI avatars is largely attributed to the difficulties synthetic identities face in replicating real-life narratives and developing long-term connections with audiences. Jester considers this factor to be crucial to building trust and driving conversions within casino games industry. Vladimir further explained: "Humans build this connection over years - through constant communication, personal experience and consistency. An AI avatar may look convincing, but it still does not replicate the same level of live contact or influence on audience behavior. If the audience later realizes that they are communicating not with a human, but with a synthetic image, this can damage brand perception. While AI avatars are becoming a new avenue of media exposure for iGaming brands, there are currently no guarantees about their immediate performance. Many companies are actively is developing its own AI avatar “farms” with the goal of eventually replacing human influencers, but Jester believes this outcome is unlikely in the near future.
Jester's strategic outlook and operations
Jester advocates for a balanced marketing approach, suggesting that influencers should continue to be at the core of iGaming marketing strategies. AI avatars, in this model, would serve as a complementary tool in broader media campaigns. Jester operates as an international influencer marketing team, working with over 3,000 influencers in over 65 countries international casino markets . The company provides advertising integrations for various sectors including gaming, betting, Web3 products, digital assets, fintech services, gaming providers, AI startups and adult products. Jester's operating philosophy emphasizes long-term partnerships and systematic marketing strategies, designed to achieve sustainable brand growth for its clients.
Sources
- Https://www.streetinsider.com/Binary+News+Network/JESTER+Shares+Forecast+on+the+Development+of+AI+Avatars+in+iGaming/26543494.html
